How to Web is the leading tech innovation & entrepreneurship conference in South Eastern Europe.
How can we provide a better networking experience, help build better relationships and connect more businesses during the How to Web conference?
We created an app that helps people find exactly the attendees they’re interested in talking to while also providing useful information about the conference: schedule, speakers, event info, location and so on.
Because the conference was growing year after year, aiming at 1.000 attendees for 2015 and surpassing that in 2016, the matchmaking system was a necessary step forward from 2014 as browsing profile lists would quickly become time consuming.
We’ve also added an in-app chat system, to simplify communication even further.
Developing this networking solution has given us insight into the tech startup scene and into what needs people going to conferences appear to have.
We’ve written a detailed case study for the evolution of the app from 2011 to 2016 that you can find on our blog.